Corporate Identity for Avantgarde Labs

During my three years as a Brand & Graphic Designer at Avantgarde Labs in Dresden, I was responsible for a complete rebranding and corporate design upgrade. The goal was to create a modern and consistent brand identity that communicates both the company’s technological expertise and its innovative mindset.
The project included the redesign of the logo and wordmark, the development of a fresh color system and typography, and the creation of a cohesive icon set and visual language. In addition, I designed business stationery, digital applications, and social media assets, ensuring that the new look worked seamlessly across print and digital platforms.
To secure long-term consistency, I also developed detailed brand guidelines covering usage, layout systems, and design principles. The result is a strong and future-proof corporate identity that represents Avantgarde Labs as a trusted IT partner and thought leader in digital transformation.