Ich&Du Open Air 2026 Dresden

ICH & DU Open Air 2026 is a visual identity project developed for an open-air event, combining bold typography, expressive graphics and a vibrant visual language to create a recognizable and energetic appearance. The concept was designed to capture the social, open and dynamic character of the event while building a consistent identity that works across different formats and communication channels.

The project includes the development of the overall visual direction, typography, color palette and graphic elements, as well as their application across digital and print media. Particular attention was given to creating a flexible design system that can adapt to posters, promotional materials, social media content and other event-related applications without losing its distinctive character.

The final identity creates a strong visual presence for ICH & DU Open Air 2026 and connects all communication through a coherent design system. The result is a contemporary event identity that feels energetic, approachable and memorable while providing a versatile foundation for the festival’s entire visual communication.